Tag Archives: user research

Find flaws in your design through user shadowing

How do your customers interact with your product? What problems do they encounter in its use? The best way to find the answers to these questions is by “shadowing” them as they use it. This means following them around, filming, photographing or taking notes on how they use the product. While it’s true that you […]

Design Thinking. Design what?

A short video (3 minutes) that clearly explains what is Design Thinking. As suggested, the 1 + 5 steps process is describded: 1. Set up a creative working environment 2. Talk to your stakeholders (i.e. users, distributors, customers, etc.) and create the empathy map 3. Define the problem 4. Start to generate ideas to solve […]