Tag Archives: Technological innovation

Why the automotive industry needs to innovate to keep customers happy

These days, 55% of consumers say they won’t buy a car if it doesn’t have the technology they want. Car purchasing is no longer about the vehicle’s performance. Instead, customers are more interested in futuristic features which make the car more than a run-of-the-mill vehicle. Think safety features such as collision-avoidance systems, blind-spot warnings and […]