Tag Archives: product innovation

Your innovation process is backward

Does your new product development process begin with “Generate Idea” on the left, perhaps with a light-bulb icon? Whose idea is it – yours…or your customers? Maybe focusing on your own ideas is wrong! Do you start with your own solutions to assumed customer needs? Talking to the VP of R&D of a well-known Canadian company recently, […]

Innovation: How to become fast and furious

These days most companies are actually technology companies. Think connected watches, driver less cars and automated assembly lines. And in technology, speed is the name of the game; the quicker a company can innovate and produce a product the better it fares in competition with others in the same industry. If you are responsible for […]