Tag Archives: innovative product

Medical devices, the FDA and reimbursement

At the recent AdvaMed conference, held in Chicago in October 2014, many of the speakers discussed changes in the medical device industry, especially regarding FDA and reimbursement procedures. In past years, the FDA was much criticized, but this year the agency was praised for instituting changes that resulted in improved collaboration and faster review of […]

Innovation starts with a question

Want to innovate? Start by asking questions… and make sure you listen. Ask questions to your customers … you may find new opportunities! Ask about your product / service. Understanding your customers and their behavior is crucial. We often strive to get inside their minds to understand what they buy and how they buy it. […]