Tag Archives: innovate

Why the automotive industry needs to innovate to keep customers happy

These days, 55% of consumers say they won’t buy a car if it doesn’t have the technology they want. Car purchasing is no longer about the vehicle’s performance. Instead, customers are more interested in futuristic features which make the car more than a run-of-the-mill vehicle. Think safety features such as collision-avoidance systems, blind-spot warnings and […]

Kill the stage-gate process

Recently, during a Design Thinking workshop, attendants started to talk about the issues facing their organizations. It did not take long for the stage-gate process to be the main topic under discussion. Some mentioned that they were considering killing the stage-gate process since they found it too bulky, too complicated and a big time-waster for […]