Tag Archives: empathy

Lippincott: A culture of innovation through design thinking.

When the CEO of the company that invented the Coca-Cola swirl and the Starbucks logo agrees to share some of his secrets, we should all listen carefully. Rick Wise of Lippincott writes about how his company melds creativity and practicality to make the most out of the design thinking approach. Wise’ first strategy is to […]

Design Thinking: Case study from the healthcare industry.

A case study from the healthcare industry at Mayo Clinic Design thinking is a vital tool in fostering innovation and delivering services which make the consumer feel good about his or her experience. The Mayo Clinic has an entire lab devoted to utilizing design thinking for improving people’s interactions with the healthcare system. The Mayo […]