Tag Archives: Design thinking

Adaptability: Key to your success

When a business finally reaches some growth, it’s important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability. What organizations need to take into this new period of growth is the need to be adaptable and to increase the focus on agility, so as to be able to […]

Product strategy that’s customer-centric

One of the principles of design thinking is that you need to get employees from different departments, who serve various functions, sitting in a room together and working on solving problems. The natural instinct of employees is to look at a problem from the point of view of their job. So a graphic designer looks […]

What you can learn from extreme customers

Traditional marketing teaches businesses to identify and map out the wants and needs of their typical customer. In addition to this technique, design thinking asks companies to look at their extreme customers. These are customers on either end of the spectrum – those that love the product and those that hate it, those that have […]

Using analogous situations to inspire the design thinking process

One of the principles of design thinking is that innovators need to get into their customers’ heads to understand their wants and needs, pain points and customer experience. One way to do that is to compare your customers’ journey with an analogous situation you have experienced yourself. If your customer experience involves waiting in line […]

Design thinking is not a replacement for product strategy

Design thinking opens up new avenues for innovation that your company had not thought of before. Instead of overthinking, over-analyzing and focusing on minimizing risks, design thinking allows you to stop deliberating and start acting. On the other hand, design thinking can sometimes lead to under-thinking. Just because something is possible, does not make it […]

Find flaws in your design through user shadowing

How do your customers interact with your product? What problems do they encounter in its use? The best way to find the answers to these questions is by “shadowing” them as they use it. This means following them around, filming, photographing or taking notes on how they use the product. While it’s true that you […]

How design thinking saved Airbnb from failure

When Airbnb was just a small startup, its founders participated in Y Combinator’s program for startups to improve their position and refine their pitch to investors. They sat with design thinker Paul Graham and tried to figure out why bookings were so low for the properties available for rent on the site. Joe Gebbia, co-founder […]