Tag Archives: Business model

What is your innovation intent?

Vijay Govindarajan and Jatin Desai published, last September, an interesting article on innovation intent : Innovation intent answers the question, “What will innovation give me that nothing else will?” It clarifies strategic direction for your innovation focus and efforts. To help clarify innovation intent, pose these questions to your most senior leaders: 1. How much more […]

How non-customers can help innovation

HBR has recently published a really interesting post on the potential non-customers is generating innovation in an organization. Some of the most successful and disruptive innovations stem from a company’s ability to tap into demand from non-customers in its market category. The challenge, of course, is to identify whythese people aren’t customers already. Once you know […]