Tag Archives: brainstorm

6 tools for conducting Voice of the Customer studies

How do your customers feel about your product? What innovation would make your product a real game-changer? What is preventing the product from being truly excellent? These questions are extremely important for any business looking to innovate. We’ve already explained that the most effective way to find answers is through a process called Voice of […]

Using analogous situations to inspire the design thinking process

One of the principles of design thinking is that innovators need to get into their customers’ heads to understand their wants and needs, pain points and customer experience. One way to do that is to compare your customers’ journey with an analogous situation you have experienced yourself. If your customer experience involves waiting in line […]

10 Tips for Running a Successful Design Thinking Session

We’ve discussed the many merits of design thinking, and now it’s time to get started on your very own design thinking session. Doing this for the first time can be daunting, especially if staff is not yet on board with the process. We’ve collected some practical tips for running a successful brainstorming session, which will […]

Service design explained (vimeo)

A short animation explaining the basics of service design by Yosef Shuman. Why was this made? Service design is based on research, developing ideas and testing experiences. http://vimeo.com/88455206 Triode is a consulting firm specialized in product strategy. We help our clients to reduce delay and risks in product development with a better understanding and identification of customers […]

7 Steps for Putting Ideas Into Action

Most of the entrepreneurs that I coach have plenty of ideas. Most of the companies that I work with have more ideas than $$. So what should you do with those (many) ideas? Here’s a clever seven-step technique for developing ideas you can actually use to solve business problems. Brainstorming is only the first step […]