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What you can learn from extreme customers

Traditional marketing teaches businesses to identify and map out the wants and needs of their typical customer. In addition to this technique, design thinking asks companies to look at their extreme customers. These are customers on either end of the spectrum – those that love the product and those that hate it, those that have […]

Launching your product the right way

Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these products succeed but unfortunately most are failures. Product launch activities have a lot to do with the success rate of a new product on the market. A successful launch is based on these four strategies: […]

5 principles of patient-centered care

Healthcare reform is moving in the direction of patient-centered care, allowing patients and their families to be actively involved in their own health. This is not just a catch phrase; it’s a radical rethinking of how the healthcare system treats sick people, from the medical device stakeholders to the nurses and receptionists on the hospital […]

Medical devices, the FDA and reimbursement

At the recent AdvaMed conference, held in Chicago in October 2014, many of the speakers discussed changes in the medical device industry, especially regarding FDA and reimbursement procedures. In past years, the FDA was much criticized, but this year the agency was praised for instituting changes that resulted in improved collaboration and faster review of […]

5 tips for creating a strong product strategy

  Following these five guidelines will help your project team become a lot more agile and improve your success rate. Patrick Sirois http://www.triode.ca At Triode, we specialize in developing new products and services for complex industries like medical devices and transportation. We work with you closely to help define product strategy, with an emphasis on reducing the risks […]

Voice of Customer is not dead!

At a recent international management event, a renowned NYU professor claimed that the Voice of customer (VoC) is dead. In his tirade against VoC he said that he now relies on “customer interviews.” Am I missing something here or is he? What this gentlemen may have missed is that Voice of Customer is a strategy […]

AdvaMed 2014: The finance behind medical devices

Much of the discussion at this year’s AdvaMed conference concerned the financial aspects of medical devices production. Pricing, consolidation and innovation were among the main topics of conversation. As a result of websites like Amazon and TripAdvisor, both consumers and healthcare professionals have learned to expect that they can compare products based on value and […]