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Two minutes to understand what is an INSIGHT

This video of a little more than two minutes clearly explains how to recognize an “insight”. I like particularly the definition of an “insight”. We recognize it according to 3W 1. What does the customer doing? 2. Why does he do it? 3. Wow, Nobody had identified or noted this problem before! When you are […]

How to shake a sleepy market?

 A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share? Well, maybe just like Kodak the current leaders will fade into the dark and let a new […]

Adaptability: Key to your success

When a business finally reaches some growth, it’s important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability. What organizations need to take into this new period of growth is the need to be adaptable and to increase the focus on agility, so as to be able to […]

Market Studies: 3 tools of the Voice of Customer approach

Are you listening to your customers and effectively meeting their needs? Listening can be hard work, so it’s important to use the right tools to get the information you need for innovation. These three methods to determine Voice of Customer have been shown to be effective and efficient. Ethnography Ethnography is the study of people […]

6 tools for conducting Voice of the Customer studies

How do your customers feel about your product? What innovation would make your product a real game-changer? What is preventing the product from being truly excellent? These questions are extremely important for any business looking to innovate. We’ve already explained that the most effective way to find answers is through a process called Voice of […]

New game changing technologies in the medical industry

Technologies which were created with other industries in mind have also impacted the way medical devices are being designed and built. Twenty-first century technology is drastically changing how we manage our health as well as how healthcare is provided and managed. Here we take a look at nine of these technologies and how will they […]

The Empowered Customer Movement in Healthcare

Increased globalization and technological change are leading the global healthcare industry away from the old physician-based system to one in which the customer is at the center. Customer service has become central to all businesses, and healthcare is no exception. Patients can’t choose whether to get sick but they do generally have control over which […]