Category innovation

How will robotics affect the healthcare industry?

Medical robots cover a broad range of medical devices, from surgical assistants to exoskeletons and companion or assistive robots. These new devices are involved in all aspects of healthcare, including therapy, rehabilitation and patient monitoring. Robotics has the potential to improve risk-benefit ratios, speed up recovery times and reduce the overall cost of healthcare. Improved […]

Does patient-centered care really work?

“Patient-centered care” is an oft-touted ideal in health care today, so a group of researchers decided to find out whether it really works. Peter Reed, Douglas A Conrad, Susan E Hernandez, Carolyn Watts and Miriam Marcus-Smith examined healthcare reform in Washington State to get “an in-depth and personal perspective of patient-centered care innovation from the […]

Why the automotive industry needs to innovate to keep customers happy

These days, 55% of consumers say they won’t buy a car if it doesn’t have the technology they want. Car purchasing is no longer about the vehicle’s performance. Instead, customers are more interested in futuristic features which make the car more than a run-of-the-mill vehicle. Think safety features such as collision-avoidance systems, blind-spot warnings and […]

White space as a model for innovation

White space is basically a gap your company has not yet filled. It may be a space that is totally empty, not filled by anyone, but it might be a space that other companies occupy but that your brand could benefit from being in as well. Think of white space as a new opportunity or […]

What to do after a Voice of Customer?

  Over the last few weeks we have talked a lot about market analysis and Voice of Customers (VoC) in this blog. But if you want to get a good return on investment from your VoC, you must take action. How do you go about doing this? This post provides some tips about the next few […]

Market Research: How to ask your customers questions

A big part of market research is asking customers direct questions. Surveys and questionnaires are an excellent tool for finding out what your customers want and need and getting their feedback on your product. Unfortunately, most companies ask their customers the wrong type of question, so they miss out on lots of critical information. In […]

Medical device industry outlook

A survey conducted by Emergo Group indicates that sales growth in 2014 was lower than in 2013. A number of factors may have contributed to this negative change. Firstly, the European economy has been in a slump for several years now. This has affected companies which export to Europe as well as German medical device […]