Author Archives: Patrick Sirois

What are the major trends in Medical Devices and Healthcare for 2015?

  Patrick Sirois http://www.triode.ca At Triode, we specialize in developing new products and services for complex industries like medical devices and transportation. We work with you closely to help define product strategy, with an emphasis on reducing the risks associated with innovating in these sophisticated and often regulated consumer-oriented environments.     Advertisements

5 tips for creating a strong product strategy

  Following these five guidelines will help your project team become a lot more agile and improve your success rate. Patrick Sirois http://www.triode.ca At Triode, we specialize in developing new products and services for complex industries like medical devices and transportation. We work with you closely to help define product strategy, with an emphasis on reducing the risks […]

Design Thinking. Design what?

A short video (3 minutes) that clearly explains what is Design Thinking. As suggested, the 1 + 5 steps process is describded: 1. Set up a creative working environment 2. Talk to your stakeholders (i.e. users, distributors, customers, etc.) and create the empathy map 3. Define the problem 4. Start to generate ideas to solve […]

Innovation starts with a question

Want to innovate? Start by asking questions… and make sure you listen. Ask questions to your customers … you may find new opportunities! Ask about your product / service. Understanding your customers and their behavior is crucial. We often strive to get inside their minds to understand what they buy and how they buy it. […]

Marketer as anthropologist

Originally posted on Mitchell Osak Online:
Many companies prioritize learning customer needs above any other marketing activity so that they can create better products and service experiences. Typically, marketers will use traditional qualitative techniques like focus groups, surveys and one-on-one interviews. Unfortunately, these tools often fail to generate breakthrough insights. Standard qualitative methods are good…

7 Steps for Putting Ideas Into Action

Most of the entrepreneurs that I coach have plenty of ideas. Most of the companies that I work with have more ideas than $$. So what should you do with those (many) ideas? Here’s a clever seven-step technique for developing ideas you can actually use to solve business problems. Brainstorming is only the first step […]

Why should your customers buy from you?

Innovation isn’t easy! If you want to stand out from the competition you may be tempted to change your customers’ behavior. Why should they buy your product or service? That is the question. You must give them a very good reason. Effective innovation provides a simple solution to a problem or satisfies a customer’s need. […]