Author Archives: Kim Brousseau

Meet five MedTech Influencers

Very interesting slideshow posted by MDDI last week: It’s not just Obamacare that is influencing the medical devices world. These five individuals and organizations are also changing our industry and how we perceive it. View Five MedTech Influencers you should know (slideshow) here.

How non-customers can help innovation

HBR has recently published a really interesting post on the potential non-customers is generating innovation in an organization. Some of the most successful and disruptive innovations stem from a company’s ability to tap into demand from non-customers in its market category. The challenge, of course, is to identify whythese people aren’t customers already. Once you know […]

IS MORE PRODUCT INNOVATION REALLY NECESSARY?

Innovation has long been an important part of business. No matter what industry you’re in, innovation is often what sets your business apart from the crowd. See on www.forbes.com