Author Archives: Kim Brousseau

Can Innovation Make Money? Yes with the help of Design Thinking.

A famous saying quoted by many CEOs is that “gambling, divorce and innovation are the best ways to lose money.” But recently, businesses have started to see the benefits of design thinking for making money through innovation. CEOs start to see that design thinking leads to happier customers, which of course leads to more sales. […]

Bringing Design Thinking into Your Organization

Bringing Design Thinking into Your Healthcare Organization Healthcare organizations like the Mayo Clinic, Procter & Gamble and GE Healthcare are integrating design thinking into their company culture, in order to boost innovation and bottom lines. A 2003 Danish Design Center study showed that over a five-year period, companies using design thinking had a 40% revenue […]

Design thinking: case study from GE Healthcare

Design thinking case study: GE Healthcare We have talked about the origin and the principles of Design Thinking in past blog posts. But how do a company really use the design thinking approach to redefine a service or a product? Here an interesting example at GE Healtcare. Medical procedures can be scary for patients, and […]

Design Thinking: Case study from the healthcare industry.

A case study from the healthcare industry at Mayo Clinic Design thinking is a vital tool in fostering innovation and delivering services which make the consumer feel good about his or her experience. The Mayo Clinic has an entire lab devoted to utilizing design thinking for improving people’s interactions with the healthcare system. The Mayo […]

Six top medtech trend insights 2014

Article from Medical Device Business  From a zipper-like wound closure device that can be peeled off at home to a telemedicine robot, there are plenty of ingenious devices included as finalists in this year’s Medical Design Excellence Awards. It is worth noting, however, that the array of finalists reflect many of the major trends presently taking place in the […]

Who are the product managers?

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle. A product manager investigates, selects and drives the development of products performing the activities of product management. While the function of product manager is still in its infancy in some organisations, most large […]

The 5 principles of Design Thinking

The 5 principles of Design Thinking for better product / service strategy A survey of CEOs revealed that 80% of them thought they were delivering excellent service to their customers but only 8% of the customers agreed with them! This is likely because business people often define customer service as problem solving, and despite the […]