Author Archives: hadassahblevy

The Empowered Customer Movement in Healthcare

Increased globalization and technological change are leading the global healthcare industry away from the old physician-based system to one in which the customer is at the center. Customer service has become central to all businesses, and healthcare is no exception. Patients can’t choose whether to get sick but they do generally have control over which […]

What you can learn from extreme customers

Traditional marketing teaches businesses to identify and map out the wants and needs of their typical customer. In addition to this technique, design thinking asks companies to look at their extreme customers. These are customers on either end of the spectrum – those that love the product and those that hate it, those that have […]

Launching your product the right way

Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these products succeed but unfortunately most are failures. Product launch activities have a lot to do with the success rate of a new product on the market. A successful launch is based on these four strategies: […]

Innovation requires customer understanding

I have led many innovation projects over the last 17 years and I have come to understand that a large number of new product development projects go south because of poor definition and/or lack of customer understanding. A good way to avoid this problem and ensure a decent start to a project is by beginning with the […]

Patient-centered innovation

Researchers and product developers spend billions of dollars looking for solutions to chronic pain, diseases and diagnosis methods. But, perhaps unsurprisingly, much of the medical innovation in the industry is a result of ideas imagined by medical professionals. Doctors and nurses who come into daily contact with patients are often the ones who best understand […]

The advantages of ISO 13485 certification

In 2003, ISO 13485 became the standard quality management system for the design and manufacture of medical devices. Companies which demonstrate that their devices are effectively implementing and maintaining the quality requirements can be certified by the ISO. The standard applies to companies which design, manufacture, and assemble medical and in vitro diagnostic medical devices, as […]

How will robotics affect the healthcare industry?

Medical robots cover a broad range of medical devices, from surgical assistants to exoskeletons and companion or assistive robots. These new devices are involved in all aspects of healthcare, including therapy, rehabilitation and patient monitoring. Robotics has the potential to improve risk-benefit ratios, speed up recovery times and reduce the overall cost of healthcare. Improved […]