Author Archives: hadassahblevy

Adaptability: Key to your success

When a business finally reaches some growth, it’s important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability. What organizations need to take into this new period of growth is the need to be adaptable and to increase the focus on agility, so as to be able to […]

What do product managers actually do?

This is a question that gets asked a lot, because the definition of a product manager varies from one company to the next. A survey of over 100 product managers conducted by Alpha UX demonstrates that the primary roles and responsibilities of product managers range from design to interacting with customers to organizational management and […]

Market Studies: 3 tools of the Voice of Customer approach

Are you listening to your customers and effectively meeting their needs? Listening can be hard work, so it’s important to use the right tools to get the information you need for innovation. These three methods to determine Voice of Customer have been shown to be effective and efficient. Ethnography Ethnography is the study of people […]

6 tools for conducting Voice of the Customer studies

How do your customers feel about your product? What innovation would make your product a real game-changer? What is preventing the product from being truly excellent? These questions are extremely important for any business looking to innovate. We’ve already explained that the most effective way to find answers is through a process called Voice of […]

Top 10 mistakes to avoid in a product launch

Developing a new product is no easy task, but once you have overcome that hurdle, it’s time for the next challenge – an effective product launch. When a product launch succeeds it provides early revenue, a competitive edge and a foundation for future marketing activities. On the other hand, a product may never recover from […]

New game changing technologies in the medical industry

Technologies which were created with other industries in mind have also impacted the way medical devices are being designed and built. Twenty-first century technology is drastically changing how we manage our health as well as how healthcare is provided and managed. Here we take a look at nine of these technologies and how will they […]

Product strategy that’s customer-centric

One of the principles of design thinking is that you need to get employees from different departments, who serve various functions, sitting in a room together and working on solving problems. The natural instinct of employees is to look at a problem from the point of view of their job. So a graphic designer looks […]