Process or output?

I often meet directors and vice presidents who question their product development process (PDP) or Stage-Gate. They blame failure to bring innovation to the market on poor process. These C-suites (often very well-educated individuals) tend to forget just one thing: To innovate you must take action!

How many product development projects are currently (sitting) in your portfolio? How many projects or products have you delivered in 2013? What is your success rate? These are the  hard questions you need to ask if you want to improve every year.

The product development process is a means, not a destination. Improving your Stage-Gate Process should not be your No.1 priority for 2014. SO GO AHEAD AND DELIVER ─ projects or products of course!

Think OUTPUT not PROCESS!

Patrick Sirois

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