The innovation pathway hides many pitfalls. Here is choice of actions or omissions which will guarantee “The Poor Innovation Management Prize”:
- Do not communicate with employees about innovation objectives, goals, etc.
- Make clear to staff that innovation is the task of R&D only and everyone else should just ‘work’…and not think!
- Give R&D even more money! Because they are “creative” they can’t be held to tight deliverables or transparent.
- Don’t permit ideas to surface because they may threaten the existing business.
- Close your eyes to the costly habits of “gilding the lily”, over- perfection and over-specification, all in the name of “good quality”!
- Innovation is all about products; not services or processes.
- Do believe that NIH – the ‘not invented here’ disease – has been cured!
I hear a lot of complaints from the upper management saying that their employees don’t “get it” when it comes to innovation…and yet, most of the time, managers don’t promote a culture of innovation (i.e. risk taking) in their organization. They prefer “sure bet” projects with short term returns!
Triode – product strategy
At Triode, we specialize in developing new products and services for complex industries like medical devices and transportation. We work with you closely to help define product strategy, with an emphasis on reducing the risks associated with innovating in these sophisticated and often regulated consumer-oriented environments.