Successful product development : unique, coherent… and rare

Consumer product companies with consistently successful product innovation, like SodaStream and Dyson, appear to have two factors in common.

A study by Booz & Company on the attributes that are going to make a new product successful in the market. The authors present the case of SodaStream which is actually a huge success with its new products for several years. A short article that presents the essentials of their discovery!

The entire article of Strategy + Business:

Patrick Sirois

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